Privacy Notice
Fulmar.io Customer Privacy Notice
This privacy notice explains what to expect us to do with your personal information.
Contact Details
Email:
hello@fulmar.io
What Information We Collect, Use, and Why
To provide services and goods (including delivery), we collect:
- Purchase or account history
- Website user information (including user journeys and cookie tracking)
- Shopify Order data for a given product. We only read the product name, order quantities and order dates from the data you upload.
- We do not store your unprocessed order data.
- We store the results of the product performance analysis.
For the operation of customer accounts and guarantees:
- Account information, including registration details
For service updates or marketing purposes:
- Purchase or viewing history
- Email addresses
To comply with legal requirements:
- Contact information
To deal with queries, complaints, or claims:
- Email addresses
Lawful Bases and Data Protection Rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. A full list of lawful bases is available on the ICO’s website.
The lawful basis we rely on may affect your data protection rights. Your rights include:
- Right of access – You can ask for copies of your personal information and details about how we use it.
- Right to rectification – You can ask us to correct inaccurate or incomplete information.
- Right to erasure – You can ask us to delete your personal information.
- Right to restriction of processing – You can ask us to limit how we use your data.
- Right to object to processing – You can object to the processing of your personal data.
- Right to data portability – You can ask us to transfer your personal information to another organisation or to you.
- Right to withdraw consent – Where we rely on consent, you may withdraw it at any time.
If you make a request, we must respond without undue delay and within one month.
To make a data protection request, please contact us using the details above.
Our Lawful Bases for Processing
Providing services and goods
- Consent – You have given permission. You may withdraw consent at any time.
- Legitimate interests – We use your information in ways that benefit you and our organisation without causing undue harm.
Our legitimate interest:
Collecting information that allows users to make scientifically informed decisions about the performance of the products they are selling.
Operating customer accounts and guarantees
- Consent – You have given permission. You may withdraw consent at any time.
Service updates or marketing purposes
- Consent – You have given permission. You may withdraw consent at any time.
Legal requirements
- Consent – You have given permission. You may withdraw consent at any time.
Queries, complaints, or claims
- Consent – You have given permission. You may withdraw consent at any time.
Where We Get Personal Information From
Directly from you.
How Long We Keep Information
We retain personal information for 5 years.
For more information about how long we store your personal information or the criteria we use to determine retention periods, please contact us using the details above.
Who We Share Information With
Data Processors
Stripe
Securely manages payments.
Resend
Manages email login links.
How to Complain
If you have concerns about our use of your personal data, you can make a complaint using the contact details above.
If you remain unhappy after raising your complaint with us, you can also complain to the ICO.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: April 27, 2026